 From the buyer
There was once a time when we could have nearly anything we wanted in the wonderful Willett warehouses. Back in the day, our friends the Kulsveens didn't have every liquor store in America breaking down their doors to get a barrel of their special bourbon. Until 2012, they had sourced every drop, yet something about those special ricks on the hill behind Bardstown seemed to uniformly create exceptional whisky. Honestly, they were extremely ahead of their time in almost every aspect of their business, but when the distillery opened, the doors to those rickhouses closed. Now we're extremely lucky to get our one barrel a year. It's funny because those stocks are actually controlled by the distributor, and so while we definitely feel like we should be getting the lion's share of the barrels for K&L - after all, we were some of the first to jump on the single barrel bus long ago - it's hard to fault them for only giving us one, considering they have to split their allocations between five states and thousands of stores.
But, as I am wont to do, I must push every button when there's something I love and believe my customers will benefit from owning. So the choice to pick a 15-year-old barrel as our only Willett seems easy on paper - an incredibly delicious and rare barrel from the pre-distillation sourced stock - but it was actually incredibly difficult. That's mostly because of this special barrel. This is easily the best own distillate I've yet to taste, and while I'm sure there are many other, perhaps superior, barrels distilled since they opened in 2012, this one was so perfectly balanced and delicious that it absolutely sang to me.
So while I ultimately picked the 15-year, I asked Ethan - the single barrel guru at Willett - to hide this sample for a few days while I worked my magic. I began to prod and pester our distributor for an additional barrel allocation, but their hands were tied. They'd already committed every barrel, and I was one of the few in California to get access to a 15-year, so my political capital seemed to be spent. Our final option was to get to the New York market, where our newly opened store had not qualified for an allocation because we were so new to the local distributor there. I begged and pleaded, but the rules in New York are extremely strict. You simply can't be allocated a barrel if there are other accounts that qualify ahead of you.
So I simply left it up to fate and begged Ethan to continue guarding that sample. In an amazing stroke of luck, not a few weeks later, I got a call from our supplier in New York saying one of our competitors had backed out of their pick and the allocation had opened up. Without hesitation, I mentioned this incredible barrel, and the rest is history. K&L's first Willett barrel in New York and one of the greatest modern Willetts I've ever tasted.
Sometimes the stars align and the gods of bourbon allow you to step through the gates. I'm very lucky to have people in every aspect of this business who care about what we do. They know how much I care for them. They are the bourbon angels who made this possible. I won't go into tasting notes or anything like that here today. I've already been effusive enough, but rest assured, no one who understands the potential greatness that modern Willett can deliver will open this bottle and be disappointed.
The barrel is named for the song that came on as we drove up that special drive to the legendary spot, "This Must Be the Place" by Talking Heads. It's true of Willett and that special spot at 270 Madison Ave in the great state of New York. We have arrived.
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