The Pluralist: How Tobin Heath Built Reimaginers United ⚽

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Tobin's Thoughts:

Made Slow: How Tobin Heath Built Reimaginers United

Eight years ago, Tobin Heath started making clothing for this community. She was still playing at the time. Football was her art form, and fashion became a second one. It all began with a single tee shirt. It celebrated defending our World Cup title and standing up for our rights as women. That one shirt carried a message bigger than the game, and people felt it. This year, for the fourth Reimaginers United, Tobin went back to that beginning. She asked why we make clothes at all, and what they should mean to the people who wear them.

The vision

Everything in fashion moves fast now. Drops come and go. Trends fade before anyone gets to love them. Tobin wanted to do the opposite. She wanted to slow down and be patient and intentional with every decision. Her starting point was simple. What would a uniform for Reimaginers look like if it was built to last for years, not just a season? She pictured something that felt a little futuristic and technically sharp, but still warm and easy to live in.

The process

Tobin approached the collection the same way she approached the game. She tried things, watched what happened, and kept refining. Sketches became patterns. Patterns became samples. Samples were taken apart and rebuilt until they were just right.

The biggest work happened in the pattern making. Instead of designing a set of one-off pieces, Tobin built a system. Every pattern is a foundation that can grow. It gives us a way to bring in artists, partners, and collaborators to create with us in the future. Some versions will be bold and maximal. Others will be stripped back. All of them will start from the same base.

The result

Quietly and with confidence, the vision became real. This year's colors are special, they blur the line between football and fashion. The branding is tonal, so the garments speak for themselves. The fabric is premium and buttery. It's simple on the surface and deeply considered underneath. Even in its quietest form, there's nothing else like it.

The collection follows a match from start to finish, and it was made to go beyond the pitch. Warm Up is for getting ready. For the early start, the first step, the moment before something new. Performance is for doing the work, whatever your game is. Hard Chill is for rest, and for time with your people. Then you’re ready to go again. Reimagining takes all three. These are made for every part of it.

Why it matters

For us, clothing has never been just clothing. It's how Reimaginers find each other – in the stands, on the street, and online. It's how we share strength and confidence. When you wear it, you carry a whole community with you. You're never on your own. That has always been our why.

Every piece supports the stories we tell about women's football. Those stories help the game grow. And when women's football rises, everyone everywhere rises with it.

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Our Holiday Collection Launch Party!

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Reimaginers United

Our holiday collection, Reimaginers United, is all about community. Always has been, always will be 🖤

Join Tobin, Christen, and the RE—team for the unveiling of the fourth Reimaginers United. A special collection imagined, created, and curated by our co-CEO and Creative Director, Tobin Heath.

📆 Sunday, November 1st at 7pm PT TONIGHT!

📍 Untamed Spirits, Los Angeles

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