BODY WATER is that gyal 🧡

Jun 25, 2025, 12:03 AM•ouithepeople

Hi ,

BODY WATER (our mineral-infused hair and body mist) launched just over a week ago and is doing record numbers! We sold out at Sephora, the reviews are rolling in, and this little mist is quickly becoming a favorite of yours.

I wanted to drop you this note because there are a lot of hair and body mists on the market and it's important for you to know what kind of experience you can have with ours and why we made it.

BODY WATER is inspired by the colognes I grew up with. When I studied fragrance in Grasse, I came across a scent that immediately brought me back to my childhood—refreshing, nostalgic, and full of life. It reminded me of the body waters worn by my aunts and uncles.

I like to say: perfume runs because body waters walked. The original inspiration behind BODY WATER was never meant to sit on your skin for 5+ hours. This is about that energizing, beautiful burst of fine fragrance, paired with French thermal water. I wanted to take that experience I grew up with and extend it to the world of fine fragrance.

We created BODY WATER in our two signature scents:

- Orange Blossom: bright, citrus-forward, refreshing
- Souk Honey: warmer, softer, and a bit longer-wearing

If you want something light and energizing, start with Orange Blossom. If you want something with a little more staying power, Souk Honey’s your girl.

Thank you for all the love!

If you missed it at Sephora, you can still find it on our site...while it lasts.

With love,
Karen

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