A New Chapter in New York for K&L

Mar 2, 2026, 7:57 PM•klwines

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A New Chapter on

Madison Avenue

K&L Wine Merchants is now open in New York City.

Formerly Park Avenue Liquors

270 Madison Avenue

39th & Madison

“For a long time, I’ve believed that if K&L were ever to expand beyond California, New York would be the right place to do it — not just because of the market, but because New York wine and spirits lovers are exactly the kind of customers K&L was built for: knowledgeable, passionate, and willing to reward a shop that does the work.” Read the Full Letter on The Trail

— Brian Zucker

CEO, K&L Wine Merchants

Visit Us On Madison Avenue

As we open our doors on Madison Avenue, our focus remains clear: to bring the depth, value, and expertise that have defined K&L for 50 years to New York customers.

This is only the beginning. A comprehensive redesign of the store is already underway, with a fully reimagined space expected to debut in Fall 2026.

K&L Wine Merchants – NYC Infographic Section

For Our Customers

Good News for Wine Lovers Everywhere

01 / Selection & Expertise

50 Years of Expertise, Now in New York

Since 1976, we've built one of the most trusted wine and spirits selections in the country, curated by people who actually drink it. Now that expertise is available in-store on Madison Ave, and online for the East Coast.

02 / Rare & Allocated Bottles

The Hard-to-Find Stuff, Too

Our New York presence means a bigger national footprint and access to more rare vintages, allocated releases, and cult bottles. Plus, we run one of the country's leading auction platforms, for bidders and consignors alike.

03 / Direct-Import Pricing

Great Bottles Shouldn't Cost a Fortune

We’ve built long-standing direct relationships with producers and trusted import partners around the world. That efficient sourcing allows us to reduce unnecessary markups and pass real value straight to you.

Visit Our Website

This city has produced some of the best wine minds in the world. Honestly, the team is the announcement.

On the store side, Ben Niedelman comes to us from Morrell and Tribeca Wine Merchants. Devon Elting joins from management roles at Verve and Rosenthal. Santiago Villasis spent years as an operational leader at Astor Wines. From California, Keith Mabry, who has been with K&L since 2007 and serves as our Rhone and Loire buyer, relocated to help lead the wine program here. Operations Manager Will Langi and John Bilodeau made the same move, bringing years of K&L experience with them. Supporting the New York launch at the leadership level, Tom Zacharia, our VP of Strategic Growth and Partnerships, and Josephine Zacharia, who leads our marketing team, bring the perspective of one of New York's most storied wine families.

There are others we haven't named who are equally essential to what we're building. The bottles are great. The people are why you'll come back.

This year marks K&L's 50th anniversary. When Todd Zucker and Clyde Beffa opened K&L Liquors in Millbrae on New Year's Eve 1976, they had no idea what it would become. Fifty years later, K&L is one of the most trusted wine and spirits retailers in the country, and the business they started has never stopped evolving. The service is still personal. The quality is still exceptional. And we're just getting started in New York. Read More on The Trail

Visit Our Website

Email: wine@klwines.com

Phone: (877) KL-WINES (Toll Free 877.559.4637)

San Francisco, Redwood City, Hollywood, Culver City, New York City

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