One of our company core values is transparency, and that extends to you as supporters of Wine Enthusiast. We want to be upfront about how the new tariffs on imported goods affect our business and importantly, how they affect you.
What’s Happening
Being a family-owned brand means making the necessary decisions to adapt to the changing market. The U.S. government has substantially increased tariffs on imported goods, and that crucially impacts our manufacturing costs.
We manufacture many of our products in various countries worldwide, where they have specialized expertise and machinery that our premium products require. We've been absorbing costs where possible, negotiating with purveyors and streamlining operational expenses without compromising quality.
While these efforts will continue, the tariffs add significant costs that will impact every step of the business.
As a result, many Wine Enthusiast products may see varying price increases in the coming months. If tariffs decrease, we commit to lowering our prices accordingly. We do not take these business decisions lightly during these uncertain times.
To Thank You
Your support over the years has meant the world to us. To thank you, we are extending the 15% sitewide discount to our valued customers. You may continue to use the code TOAST15 through April 28.
Wine is a community. We believe every pour is a conduit to bring people together.
Sincerely,
The Strum Family - Adam, Sybil, Erika and Jacqueline
*Offer expires 4/28/25 at 11:59 PM ET. Use code TOAST15 at checkout to redeem. Valid items will be discounted at checkout. Exclusions apply, click here for more details.