This week, weβve got a special feature from our friend Lenny Rachitsky (aka lennysan), breaking down everything you need to know about how to price your product:
Pricing is the most under-leveraged growth lever. It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. Thatβs because pricing can be scary, irrational, and hard to know if youβve done it right. Yet everyone who invests in pricing wishes theyβd done it a lot sooner.
Enter my friend
Kristen Berman. Kristen is a behavioral scientist, a founder of
Irrational Labs, and a past
podcast guest and
newsletter collaborator. For a decade, sheβs worked closely with tech companies to drive behavior change. She leverages the latest behavioral-science research to improve productsβ conversion, engagement, and, most impactfully, pricing. Just in the past few years, sheβs helped dozens of companies revamp their pricing strategyβwith tremendous results.
Below, based on her work and the latest research, Kristen shares the most in-depth and actionable guide Iβve come across on how to execute a pricing study (spoiler alert: there is way more than Van Westendorp)...
Full article here.
Also β did you see all of the dev tools that launched Tuesday as part of Supabase's Battle Royale? Check out our breakdown in our dev tools newsletter, the Breakpoint, if you missed it.