Hira Siddiqui (@hira_siddiqui1) spent six years on data portability — told repeatedly it would never be a real market — before AI made context lock-in the thing everyone suddenly cared about. The thread asks: what would you have done in her position?
The answers mostly landed on keep going, but reframe. Not as a rallying cry but as pragmatism: almost every dismissal is a timing problem wearing a product problem's clothes. Siddiqui herself shifted from selling "data portability" to "stop repeating yourself to AI" and the pitch started landing. Same problem, different vocabulary, five years later.
"Context lock-in is the new data lock-in." That's the line from the thread — the idea that the problem didn't change, the market caught up to it.
Good thread if you've been told the thing you're building doesn't have a market yet.