Hey ,
Wonder Happy has been out for two days, and I wanted to tell you a little more about why we made it.
We’ve spent years making gummies for different parts of the day. What we didn’t have was something for the days when nothing is really wrong, but you don’t quite feel like yourself either.
The ingredient I kept coming back to was saffron.
You may recognize it from Wonder Sleep, our best-selling product. We’ve spent years working with saffron, and the more we’ve learned about it, the more interesting it’s become.
Each serving of Wonder Happy has 30mg of a 10:1 saffron extract, equivalent to 300mg of raw saffron. That’s double the amount in the leading mood gummies.* We publish the ratio because “contains saffron” doesn’t tell you much. The dose does.
We paired saffron with 5-HTP because they support mood in complementary ways. 5-HTP is a precursor your body uses to make serotonin, while saffron has been studied for its role in supporting healthy mood.* And we formulated it without a sedative, so that you still feel like yourself.*
When we shot the launch photos, we wanted it to feel the same way: bright, nostalgic, a little playful. So, we took it roller skating.
And, naturally, for a strawberry milkshake.
I wanted to make something you could take and actually feel good about keeping around. Two strawberry gummies and a little more wonder in the day.*
Try Wonder Happy.
More soon,
Hudson
P.S. If you take an SSRI or anything else that acts on serotonin, talk to your doctor before starting. It’s one place we’d rather lose the sale than have you guess.
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