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For all of golf’s timeless qualities, some developments in the game are uniquely suited to the current moment. The week-long saga of Good Good’s driver ad gone terribly wrong is maybe the best example.
The latest twists came Thursday afternoon, first when Callaway Golf, which has partnered with the popular YouTube brand on a new driver, announced it was severing ties with Good Good and donating $1 million to various charities that support efforts to prevent violence against women.
“These actions do not undo the harm caused or excuse our role in it. We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident,” Callaway Golf said in a statement.
Shortly after Callaway’s announcement, the PGA Tour released a statement that said Good Good had decided to step away as sponsor for the tour’s upcoming stop in Austin, but that the tournament would still be held in November.
Mike Stachura has more on the news, and the curious series of events that have happened in rapid succession the past few days. |
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| Joel Beall |
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A harsh reality set in just days after the final event of the 2026 LIV Golf season. Facing uncertainty about its future following Saudi Arabia's Public Investment Fund pulling its financial backing of the circuit, the league informed the majority of its workforce Wednesday that they would be losing their jobs the first week of September. A LIV spokesperson said the decision was part of a transition to the next chapter of LIV Golf as it seeks to acquire new funding to move forward in 2027. |
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| Dave Shedloski |
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It’s a big week for everybody at the Tour Championship, Scottie Scheffler included. He says he’s 95 percent healthy after suffering from hand, foot and mouth disease last week at the BMW Championship. Even with the illness, he finished T-12 and now eyes a victory at East Lake that can cement a second FedEx Cup title and player of the year honors for a fifth straight year. Scheffler already as the respect of his peers, but the way he handled the situation at the BMW earned him even more. “We all knew he was battling it,” said Gary Woodland, who shares a coach with Scheffler. “He has got blisters on his hands and is trying to grip the club. That just shows you how dang good he is to show up and finish 12th or however he finished last week. It's impressive.” |
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| Ryan Herrington |
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Before getting lost in the Solheim Cup, which is just two weeks away, European captain Anna Nordqvist got a personal announcement out of the way. In a sentimental video posted on Instagram, the 39-year-old Swede revealed that she is retiring from competitive golf after 17 years,, nine LPGA wins and three major titles. "Twenty years ago, I came to the U.S. with two suitcases, a golf bag and a dream of one day competing with the best golfers in the world," Nordqvist said, reading an open letter to the game of golf she had written. "I don't know how to say goodbye to something that means so much to me, but this is going to be the last week walking inside the ropes, competing on tour. I'm not sure what the future has in store for me, but it's with a grateful heart I have decided to retire from playing professional golf to focus on my health and my family." Here’s more about her remarkably underrated career. |
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