Good Good facing backlash for questionable ad

Golf Digest

File this recent commercial from the YouTube Golf brand Good Good in the “who the hell greenlit this?” department. When I first saw it on Friday, that was my immediate thought – that someone, possibly multiple people, saw this advertisement for a special Good Good version of Callaway’s new Quantum driver and nobody raised their hand to say, "Hey, guys, maybe we shouldn’t run this clip that depicts a female golfer being truck-sticked to the ground, Mike Alstott style." But hey ... what do I know?

Golf Digest’s own Mike Stachura attempted to figure out how it all went so wrong by reaching out to Callaway as well as the PGA Tour, which might sound strange until you remember that the Good Good Championship is set to take place in Austin, Texas, this November.

Good Good is facing heavy backlash for female golfer being pushed down in driver advertisement

The golf company is being heavily criticized for creating a video in which a male golfer pushes down a female player as they tussle over a new Callaway driver.

By Mike Stachura

WHAT YOU NEED TO KNOW

Joel Beall 

LIV Golf’s Harold Varner III was kicked off a public course after a dispute, according to a club. As if LIV and its golfers weren’t down bad enough, this story popped up on Sunday about HV3 apparently disobeying an Indiana course’s orders by playing as a sixsome. Not to mention the fact that Varner showed up 30 minutes late. Tough look. The course, Bear Slide Golf Club, posted its side of the story on Facebook. According to a statement posted on his Instagram story, Varner said Bear Slide’s statement includes “inaccuracies” and that the entire party left “respectfully and without issue.”

Jay Coffin 

This obscure rules violation just cost a Euro Tour contender two shots in the final round. Shaun Norris was strolling along Sunday, in contention to win his third career European Tour event at the Nexo Championship at Trump International in Scotland. Then, on the fifth hole, golf’s rules jumped up and bit him. Standing over a pitch shot, Norris felt something underneath his foot. He stepped off the shot and kicked away a divot, one he later found out was a replaced divot. Oh boy. According to Rule 8.1, Norris was determined to have improved his playing conditions with that action. What an expensive kick.

E. Michael Johnson 

Tour pros seem to wear out their woods. Should I be worried about mine? Metalwoods can experience face fatigue and crack or cave in. This actually happened to the 3-wood of Open champion Ryan Fox recently, which is not all that unusual for players at his level. As for those of us with 90-mile-per-hour swing speeds, it’s not something we have to be all that worried about.