RE—INC started with a single tee shirt.
Liberté Egalité Defendez.
The three words a play on the French Motto: Liberty, Equality, Fraternity.
We exchanged the word "fraternity," acknowledging the inherent sexism in the slogan, for the word “defend.”
The message was a nod to the sparkling summer of 2019, to our founders’ defense of their World Cup title in France.
Every detail was created with intention and purpose. The soft, cotton canvas.
The front and center rallying cry.
We continue with a fresh take on our first.
Liberté Egalité Defendez.
Fight On Mon Amour.
Celebrating our 5-year anniversa(RE) by coming home to the shirt that started it all.
It is both an homage and an iteration as we move into the golden summer of 2024, back where it began in Paris.
❤️
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