Adam Cohen is the cofounder of @Weave, an engineering analytics company that helps teams go AI-first. Before Weave, he was head of operations and sales at education software firm Top Hat and VP of operations and revenueat @Causal, which was acquired by Lucanet in 2024.
In sales, you always know exactly where you stand. In engineering, you donβt.
The sales leaderboard shows the top performers, the basement-dwellers, and everyone in between. At first, this is terrifying, but it quickly becomes inspiring. If you know whoβs outselling you, you can reverse-engineer a way to improve. At Top Hat, I built a dashboard that showed every sales rep their conversion rates. Armed with this data, they practically started coaching themselves.
Now, tools like Gong have made it easy for salespeople anywhere to identify ways to improve. Gong pulls data from multiple sources, measures performance through metrics known to move the needle, then provides teams with actionable data.
But as I shifted to running customer success and marketing, there was nothing. No leaderboard, no analytics, no tools like Gong. Without clear and meaningful metrics, career and company development became guesswork.
I was talking about this with (my now-cofounder) Andrew, a founding engineer at Causal while I was VP of operations and revenue there. I mentioned I was trying to cobble together something like Gong for customer success using ChatGPT and other tools. That's when we both had the thought: "Wait, why don't engineers have anything like this?"
Theyβre building the product in the dark, with few good tools for measuring impact, even with seemingly basic things like ship rate. They donβt know whatβs attributable to difficult code fixes, what comes down to individual speed, and where team communication is costing them time.
The vision became clear: give engineers the same self-improvement capabilities that transformed sales teams.