Tinder, the dating app where singles swipe right to get to know someone, wants to know more about you.
Match Group, the company behind Tinder (and Hinge…and OkCupid…and Match.com), spiced up its lackluster Tuesday earnings report by announcing an experimental AI feature called Chemistry.
Chemistry will ask users questions and (if given permission) access their photos to learn what they like. According to Match, it will use that info to suggest better matches (or, maybe, lock them behind a paywall). Got a picture of you at Disneyland with Goofy? Get matched with a fellow Disney devotee…or just someone goofy.
Tinder could use a lift. Its revenue and subscription numbers continue to decline as younger singles swipe left on dating apps and go right for IRL experiences.
If the dating app space is going to succeed, it probably needs a shakeup. This year, we’ve seen just a few Product Hunt launches in the space:
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Shredder, which calls itself “Tinder for skiers or snowboarders” but might also be called “Tinder in Tahoe”
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Kardn, a sort of AI assistant for finding love interests
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Roster, a CRM for keeping track of all the people you’re dating so you don’t ask Madison about Desiree’s dog
What do you think? Can AI address Tinder’s bigger revenue problem? Will it improve match quality? And what AI integrations would you like to see?