By Na’ama Moran, cofounder of Waya
“For many small companies, things start to unravel not because the idea is bad, but because the operations can’t scale.
“How can you tell? Well, it’s like that dream where the harder you swim, the further you end up from shore; you just can’t keep up. You’ve been caught in a riptide. It’s at this point that it’s worth pausing for a minute and sorting out your operations. By operations, I mean the processes, systems, and tools that not only keep your head above water but get you moving forward once again.
“The obvious problem with focusing on operations is that many founders find it boring or even a distraction from their top concern with product and sales.
“It’s more fun to build the product, tinker with the UX, and keep shipping new features. But just like high school English class, boring doesn’t mean you should skip it.”