By Naβama Moran, cofounder of Waya
βFor many small companies, things start to unravel not because the idea is bad, but because the operations canβt scale.
βHow can you tell? Well, itβs like that dream where the harder you swim, the further you end up from shore; you just canβt keep up. Youβve been caught in a riptide. Itβs at this point that itβs worth pausing for a minute and sorting out your operations. By operations, I mean the processes, systems, and tools that not only keep your head above water but get you moving forward once again.
βThe obvious problem with focusing on operations is that many founders find it boring or even a distraction from their top concern with product and sales.
βItβs more fun to build the product, tinker with the UX, and keep shipping new features. But just like high school English class, boring doesnβt mean you should skip it.β