30% Off: What to Shop Now 🛒

Apr 21, 2025, 12:01 PM•primary

Hi there,

It’s Alex—your go-to Wow Specialist here at Primary. Popping in with some quick tips on what to shop now!

Plus, for a limited time get 30% off your first order and free shipping on $25+ with code FIRSTORDER (*new customers only).

Fresh, fun picks to consider:

Instant faves: Turtle, stingray, and seashell graphic tees – new and already swimming off the shelves!
This baby gauze bluejay set totally got me–plus there are bluejay styles for kids, too.
‎️‍For adults who love rainbows as much as we do: I’m eyeing the new adult ringer tee and the crewneck star tee for myself!
Something special – new matching embroidered polos for kids and adults featuring embroidered lemon, flamingo, or goldfish (good luck choosing!)

All-time favorites to stock up on:

UPF 50+ Swim - Our bestselling solid swim styles are going fast (including the swim diaper and kids rash guard), plus new prints like tie-dye and confetti hearts are just in.
Kids Active - Stock up on their faves for all day play, like StayCool tees and gym shorts, and UPF 50+ baseball caps!
Our New Adult Collection - Now’s the perfect time to try out our adult styles, from super soft tees and polos, to shorts, tanks, and dresses.
Primary Signature Basics - Grab their favorite colors in our bestselling styles including under shorts, leggings & joggers, classic tees, socks & underwear, plus babysuits and PJs, too.

Hope this is helpful,

Alex & Team Primary

*Get 30% off first order with code FIRSTORDER. Free shipping applies on first orders $25+ after all discount codes have been applied. Offer excludes clearance items. Other exclusions may apply. New customers only. Not valid on gift card orders.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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