FINAL WEEKEND 👋 30% Off Everything

Fri 12:02 PM•primary

Hi there,

It’s the final weekend to score 30% OFF EVERYTHING in the Friends & Family Event. With temps starting to dip, now is a great time to snag all your cold-weather essentials.

Here are a few great places to shop and save right now:

Puffers & Outerwear in lightweight puffer, midweight reversible, and heavyweight parka styles
The Cozy Shop for warmer versions of your favorite everyday basics
NEW Family Holiday PJs in lots of new prints + flannel options for kids and adults!
Easy Holiday Outfits including fair isle sweaters (back by popular demand!)
Festive new styles in our Sesame Street collection
Plus more in the Holiday Shop!

And one last thing: new customers get free shipping on their first order with code FIRSTORDER 🎉

Happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. Clearance items prices as marked. 

Get free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Excludes clearance. New customers in the U.S. only. Not valid on gift card orders.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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