👀 20% off new arrivals we picked for you

Feb 2, 2025, 2:01 AM•primary

Up to 60% off winter styles going fast—shop End of Season now!

20% off all new arrivals. Let spring shopping begin, with a rainbow of new styles & back-in-stock faves.

Kids snail tee
~~$19.50~~ $15.50 Save 21%

Baby rainbow bolt tee
$16.50 $13.00 Save 21%

Adult easy crewneck tee (women's fit)
$29.50 $23.50 Save 20%

Adult classic polo (unisex fit)
$39.50 $31.50 Save 20%

Baby dress in rainbow confetti dots
$24.50 $19.50 Save 20%

Kids embroidered sweatshirt
$34.50 $27.50 Save 20%

Kids StayCool stretch drawstring pant
$39.50 $31.50 Save 20%

Baby flutter sleeve shortie in rainbow tulip fields
$24.50 $19.50 Save 20%

Baby flutter sleeve shortie in confetti hearts
$24.50 $19.50 Save 20%

Kids rainbow banner t-shirt hoodie
$24.50 $19.50 Save 20%

Kids backyard dress in rainbow tulip fields
$34.50 $27.50 Save 20%

Baby rainbow tulip tee
~~$16.50~~ $13.00 Save 21%

Shop 20% off new arrivals

25% Off Valentine's Styles. Hurry, place your order by 2/4 at 1pm ET for standard delivery by 2/13!

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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