25% OFF: Last weekend to shop for Valentine's Day!

Feb 1, 2025, 1:00 PM•primary

Up to 60% off winter styles going fast—shop End of Season now!

Last Weekend to Shop! 25% OFF Valentine Styles. Super soft, super giftable limited-edition Valentine’s tees, PJs, and more are selling fast. Order by 1pm ET on Tuesday, 2/4 for standard delivery by 2/13.

Limited Edition Graphic Tees / Shop 25% off

Let color in! Styles that have us dreaming of warmer days are here, and all 20% off! Shop 20% of fnew arrival!

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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