Spring forward with 30% off dreamy PJs! 💤

Mar 9, 2025, 12:00 PM•primary

30% Off Spring PJs Spring forward with big savings on PJs for the whole family, in 100% organic cotton interlock. shop 30% off new pjs

New Prints for Spring / Shop short sleeve PJ separates for kids in strawberries, rainbow tulips, and more—plus matching zip shorties and rompers for baby!

Stripes Run in the Family Buttery soft PJs for the whole family, in separates for kids and adults and zip footie for baby.

the newborn shop Save big on even more supremely soft, organic styles for baby like shorties, zip rompers, & more.

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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