☀️ 20% OFF: The Best Swim Under the Sun ☀️

Feb 8, 2025, 1:04 PM•primary

20% OFF The Best Swim Under the Sun. Shop bestselling UPF 50+ styles in our biggest rainbow of solids yet for easy mix-and-match looks.

Mix and match kid-favorite tops, bottoms, one-pieces, and sun hats

Meet three NEW colors: bright azalea, pear & lilac

Made with recycled materials that stay bright through wash & wear

Pair solids with prints: rainbow tulips, pears, cutout suns & more! Shop 20% off ALL swim

20% off all new arrivals. Let spring shopping begin, with a rainbow of new styles & back-in-stock faves.

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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