30% Off: Must-See Deals

Jun 1, 2025, 1:01 AM•primary

Hi there,

Did you know? New customers get 30% off and free shipping on orders $25+ with code FIRSTORDER. In case it helps, we rounded up a few good places to start.

✨ Go-To's & Bestsellers:

Everyday basics like joggers and classic tees great for now (and all year round)
Warm weather layers like the StayCool hoodie, windbreaker, and button-downs to layer over tees
Go-to baby styles like organic shorts, pants, and babysuits
New and restocked socks & underwear
Everything in our adult collection is on sale too, including 100% cotton easy tanks & dresses

🏊 30% Off ALL Swim

Rash guards, swim diapers, and hats selling fast!

☀️ Breezy summer staples:

Rainbow gingham, tie-dye and dip-dye, plus new seersucker stripes!
Want more outfit inspo? Shop easy summer outfits that make getting dresses a breeze→
Sweat-wicking, UPF 50+ activewear for all day play (grab their sizes and colors NOW)
Plus stay cool in sleeveless dresses & rompers for kids and baby

Hope this is helpful,
Team Primary

Get 30% off first order with code FIRSTORDER. Free shipping applies on first orders $25+ after all discount codes have been applied. Offer excludes clearance items. Other exclusions may apply. New customers only. Not valid on gift card orders.

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