Your Guide to Our Newest Arrivals 🐶👖🧥🪐

Aug 1, 2026, 12:01 PM•primary

20% off full price items + FREE shipping w/ code FIRSTORDER*

Hi there,

How is it August already? ☀️

We’re definitely not rushing summer, but we are pretty excited about the newest arrivals that just landed. We’re talking colorful first-day favorites, soft layers, and all the school-ready styles that make the season feel extra fun.

Here’s my can’t miss list from our first fall drop:

👖 Pants in baggier fits! Wide leg pants are the perfect outfit maker this season, and we have more styles to choose from than ever including baggy jeans and track pants, plus cotton drawstring baggy pants and corduroy styles, too.
👕 Graphic tees (these sell out every year so don’t wait!) My own personal fast favorites include the pretzel graphic and rainbow galaxy.
😊 French terry sweats in new colors like peony, blue jay, and sunwashed teal in hoodies and baby styles–and of course rainbow prints like happy faces and planets, too
🧥 Just-in outerwear and probably my favorite new arrival of the season: fleece jackets and striped cozy puffers
🐶 Organic PJs in new prints for fall like dog park, rainbow stripes, and rainbow galaxy
🌈 And for you: SO many new adult styles to get excited about like long sleeve rib tees, rainbow sweatshirts in 100% cotton french terry, and of course sweatpants & joggers

And if that’s not enough to get excited about, our Up to 35% Off Basics Sale is still on which means great savings on our Back to School Shop including uniforms.. Plus our End of Season Sale is here with great savings for summer.

Happy shopping,
Team Primary

Sale events are limited-time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

*Get 20% off and free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers in the U.S. only. Not valid on gift card orders.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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Your Guide to Our *Newest* Arrivals 🐶👖🧥🪐

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Your Guide to Our Newest Arrivals 🐶👖🧥🪐