The best ways to shop right now (big SALE included!)

Feb 17, 2025, 1:00 PM•primary

Baby

Kids

Adult

20% Off All New Spring Arrivals Explore graphic tees, french terry sweats, dresses, rompers, and so much more. shop baby

20% Off All Swim Bestselling, sustainable UPF 50+ swimwear in a rainbow of new prints & colors.

30-50% Off Organic Baby Basics Top-rated, 100% GOTS certified organic cotton interlock styles are now on major sale.

40-50% Off All Puffers Hurry—the kids lightweight puffer is 50% off and selling fast!

Up to 60% Off End of Season Sale Big savings on last season’s styles, plus 50-60% off clearance.

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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