🏖️ Up to 60% OFF Summer Sale 🏖️ ALL swim, ALL baby, ALL dresses + more

Jun 3, 2025, 4:04 PM•primary

Hi there,

It’s starting to feel almost like summer here in NYC, and we can’t help but feel excited as the days get longer and the temps get warmer. What better time than now to launch our very Big Summer Sale, offering up to 60% off everything you need right now and all summer long!

We’re talking ALL swim, ALL baby, ALL dresses, and much more! If you like a treasure hunt but don’t have the time, here are a few shortcuts for where to start:

Wishing you the best start to summer,
Alex & Team Primary

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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Mar 23, 2026, 12:01 PM

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