30% Off: Did You Miss These New Arrivals? 🍋🦩

Apr 20, 2025, 1:03 AM•primary

Hi there,

Our summer drop just landed and it's full of exciting new styles for warmer days ahead! Get 30% off your first order plus free shipping on $25+ with code FIRSTORDER (new customers only).

New arrivals for kids not to miss:

These new graphics are already getting so much love, we wanted to make sure you had a chance to snag these new instant faves:
- 🐢Turtle tee
- 🐟Stingray tee
- 🐚Seashell tee
Park shorts have also become a fast favorite and easy wardrobe staple, in new prints ready for summer.
And in case you missed it, socks & underwear are also in new colors and prints for the season.

For baby:

Super soft graphics = easy summer outfit inspo. Here are the top new styles for baby:
- 🍋Lemon
- 🦩Flamingo
- 💙Bluejay
Easy, breezy tank and short sets they can wear all season long
Plus, there are SO many new baby shortie rompers, including: Rainbow fishes, birds & striped heathered shorties

And here are some TOP new styles for adult right now:

Embroidered polos in unisex fit (+matching kid polos, too!)
Rainbow lovers unite for these just-in tees:
- ⭐Rainbow star
- 🌈Banner wave
- 🔔Rainbow ringer
Finally, in case you missed our new adult tanks and dresses—now’s the time to add to cart!

Finally, stock up while you can on go-tos like under shorts, leggings & joggers, classic tees, socks & underwear, plus babysuits and PJs, too!

Happy shopping,
Team Primary

Get 30% off first order with code FIRSTORDER. Free shipping applies on first orders $25+ after all discount codes have been applied. Offer excludes clearance items. Other exclusions may apply. New customers only. Not valid on gift card orders.

©Primary Kids Inc. 2025

530 7th Ave. Suite 1902 New York, NY 10018

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