Wear, Wash, Repeat! Basics made to last.

Aug 30, 2024, 2:00 PM•primary

Made to Wear But Not Wear Out. At Primary, we take pride in the quality of our fabrics and engineer our clothes to stay bright, resist shrinking, and remain pill-free so they can be worn for many seasons and by many kids.

Did you know? All of our styles undergo extensive wash testing to help us evaluate colorfastness and durability. We also ask our own kids to wear test our clothes!

Visit our blog to learn more about wash tests and other sustainability efforts at Primary! Read more

60% Off Overstock Sale. Our best prices ever on great styles we just bought too much of, while supplies last! shop now.

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

©Primary Kids Inc. 2024
530 7th Ave. Suite 1902 New York, NY 10018
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