30% OFF ENDS SOON: Your most-loved adult styles ★★★★★

Mar 26, 2025, 12:03 PM•primary

Hurry, last week to shop 30% off EVERYTHING with code 10YEARS →

Baby

Kids

Adult

Easy crewneck tee (women's fit) “Definitely my new go-to basic tee. I will be buying more colors.” – Devon S.

Everywear dress (women's fit) “Great ‘throw on’ dress.” – Iliana W.

24/7 gym short (unisex fit) “I've been buying comfy cotton shorts for my husband and he always finds something wrong with them. Not this time!” – Carol Q.

Classic slub crewneck tee (women’s fit) “Primary has easily landed a spot in my top three... Honestly, it’s a 10/10, no notes!” – Sara Goldstein, Mother.ly editor

24/7 zip hoodie (women’s fit) “This sweatshirt is everything you want it to be: soft, comfortable... The color lured me in, but I’ll stay for the quality!” – Kathleen W.

Organic henley PJ top in stripe (unisex fit) “The most comfortable PJs I’ve ever worn.” – Tracy M.

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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