You're invited to our 10th Birthday Event (30% Off!) 🎂🌈

Mar 1, 2025, 1:01 PM•primary

You are invited to our 10th Birthday Event. 30% off everything with code 10YEARS. go go go!

Dear friends,

This year marks a major milestone—we’re 10! We’ve got a season full of celebrations up our sleeve (stay tuned for more!), but we’re excited to kick things off with our 10th Birthday Event, where everything on our site is 30% off with code 10YEARS.

Seeing kids—and now adults!—out in the world wearing Primary will always be a pinch-us moment, and while this feels like the understatement of the decade (see what we did there?), we truly wouldn’t be here without you. Thank you for supporting our mission and making Primary what it is.

If you have a memory or story about your child in Primary, we’d love to hear it — just email 10years@primary.com to share.

Here’s to 10 true, colorful years!

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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