☀️ Summer checklist? Consider it done ✓

1:00 AM (Today)•primary

Hi there,

The first day of summer is just around the corner! We’re kicking off the season with Up to 60% OFF in our very Big Summer Sale—which means now’s the perfect time to stock up on everything you need for beach days, pool parties, BBQs, and everything in between.

Check these off your list and save big now. PRO TIP: filter by baby or kids to get to what you need:

☀️ Rash guards + sun hats with UPF 50+ protection (for beach, pool, or backyard sprinkler days)
👕 Tees and shorts for everyday adventures
🏖️ Hoodie towels in 100% cotton for extra coziness while drying off
🌬️ Tank dresses and shortie rompers to keep them cool and get them dressed in a breeze
🎨 Red, white, blue (and rainbow, too!) for 4th of July or anytime
🧳 Travel MVPs: packable windbreakers, vacation-ready gauze, UPF 50+ baseball hats, socks & underwear, plus multipacks of all their summer go-to's for easy packing.

And if you’re still looking for more deals, don’t miss 40% off dresses plus ALL PJs and ALL swim on sale and 60% off clearance!

Happy shopping,
Team Primary

Sale events are limited-time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

 ©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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Sun 1:00 AM

See why our swim made The Strategist list

And save in the Big Summer Sale ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Thu 12:01 PM

⭐ Up to 60% Off 5-Star Adult Styles ⭐

If you're curious about our adult collection, now's the time! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Wed 12:01 PM

30% OFF 🏆 Sun-Safe Rash Guards 🏆

New customers get free shipping w/ code FIRSTSHIP ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Wed 12:00 PM

60% OFF Clearance 💨Final Few Styles Going Fast

Shop by size to get the best stuff before its gone! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Jun 9, 2026, 1:00 AM

Just $13.50: Organic babysuit shorties in animal friends prints! 🦒🐢🐘

+ new customers get free shipping w/ code FIRSTSHIP ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Jun 7, 2026, 12:00 PM

What to Save on for Summer 🔥 Your Guide to the Biggest Savings

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Jun 5, 2026, 12:02 PM

ICYMI: Up to 60% OFF in the BIG Summer Sale is here 😊

Hi again, Alex here at Primary – it's been such a mood boost to finally get a few warm, sunny days here in NYC! And what better way to celebrate the season than with our Big Summer Sale, which

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primary

Jun 1, 2026, 4:15 PM

Up to 60% OFF in the BIG Summer Sale starts now 😊

Hi again, Alex here at Primary – it's been such a mood boost to finally get a few warm, sunny days here in NYC! And what better way to celebrate the season than kicking off our Big Summer Sale,

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May 31, 2026, 12:02 PM

Final call! 👉 30% off ends tonight

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May 30, 2026, 12:00 PM

⚡30% Off Everything Ends Tomorrow⚡

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