☀️ Summer checklist? Consider it done ✓

Jun 16, 2026, 1:00 AM•primary

Hi there,

The first day of summer is just around the corner! We’re kicking off the season with Up to 60% OFF in our very Big Summer Sale—which means now’s the perfect time to stock up on everything you need for beach days, pool parties, BBQs, and everything in between.

Check these off your list and save big now. PRO TIP: filter by baby or kids to get to what you need:

☀️ Rash guards + sun hats with UPF 50+ protection (for beach, pool, or backyard sprinkler days)
👕 Tees and shorts for everyday adventures
🏖️ Hoodie towels in 100% cotton for extra coziness while drying off
🌬️ Tank dresses and shortie rompers to keep them cool and get them dressed in a breeze
🎨 Red, white, blue (and rainbow, too!) for 4th of July or anytime
🧳 Travel MVPs: packable windbreakers, vacation-ready gauze, UPF 50+ baseball hats, socks & underwear, plus multipacks of all their summer go-to's for easy packing.

And if you’re still looking for more deals, don’t miss 40% off dresses plus ALL PJs and ALL swim on sale and 60% off clearance!

Happy shopping,
Team Primary

Sale events are limited-time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

 ©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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