Fresh markdowns are here: What to shop now 📌

Jul 30, 2025, 12:01 PM•primary

The Basics Sale ends soon! Shop 25% off joggers, leggings, and more →

Baby

Kids

Adult

Up to 60% off / New deals added! Don't miss fresh summer price drops and our best deals of the season.

Tops & Tees Under $15 / Easy outfit builders for summer on major sale.

Shorts Under $20 / Summer staples to pair with any tee.

Kids Dresses Under $20 One and done styles freshly marked down.

Baby Rompers $15 & Under A rainbow of styles to get baby dressed in a breeze.

25% Off Basics Shop go-to joggers, leggings, uniform, and so much more. shop basics

Plus don't miss new arrivals. Shop fresh finds for the season ahead like graphic tees, restocked faves, and more.

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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