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ICYMI: Your Fall Pass just got BETTER 🍂 Save 25% sitewide!

Sep 22, 2025, 12:00 PMprimary
Hi there,
 
We’re celebrating the first day of Fall and looking forward to everything the new season will bring, from crisp Fall days to cozy family time. I know I personally can’t wait for apple picking, pumpkin spice everything, and Halloween fun!
 
As we transition into the new season, don’t forget to use your Fall Savings Pass which you can now use SITEWIDE—which means you can save on everything from new arrivals to already great deals in our up to 60% off Sale. Just use code 25FALL to save 25% on ANY 5+ items at checkout.
 
Here are some of my most favorite new arrival picks to enjoy all season long:
  • Meet our new rainbow heart cardigans, hats, and gloves! The cardigans are made of soft 100% cotton knit, and the mittens are fleece-lined for extra warmth (also check out our new puffer mittens!) And we can’t get enough of these rainbow banner sweatshirts for kids AND adults.

  • Time for a cozy legging restock! In addition to our classic year-round leggings, shop cozy french terry leggings in regular and relaxed fits, plus our coziest fleece-lined leggings for kids and baby

  • It’s pumpkin season! Shop festive styles in pumpkins, bats, and more. Tip: rainbow ghosts have been selling super fast this year, so grab these organic cotton PJs while you can.
    • And if you didn’t know: we’ve got 100s of easy, no-sew DIY costume ideas using our go-to basics, plus a FREE Costume Concierge service to help you bring any costume idea to life with a list of materials and how-to instructions.
Cheers to cozy days ahead, 
Alex & Team Primary

 


Fall Savings Pass - Enter code 25FALL at checkout to get 25% off any 5+ items. 
Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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