ICYMI: Your Fall Pass just got BETTER 🍂 Save 25% sitewide!

Sep 22, 2025, 12:00 PM•primary

Hi there,

We’re celebrating the first day of Fall and looking forward to everything the new season will bring, from crisp Fall days to cozy family time. I know I personally can’t wait for apple picking, pumpkin spice everything, and Halloween fun!

As we transition into the new season, don’t forget to use your Fall Savings Pass which you can now use SITEWIDE—which means you can save on everything from new arrivals to already great deals in our up to 60% off Sale. Just use code 25FALL to save 25% on ANY 5+ items at checkout.

Here are some of my most favorite new arrival picks to enjoy all season long:

Meet our new rainbow heart cardigans, hats, and gloves! The cardigans are made of soft 100% cotton knit, and the mittens are fleece-lined for extra warmth (also check out our new puffer mittens!) And we can’t get enough of these rainbow banner sweatshirts for kids AND adults.
Time for a cozy legging restock! In addition to our classic year-round leggings, shop cozy french terry leggings in regular and relaxed fits, plus our coziest fleece-lined leggings for kids and baby
It’s pumpkin season! Shop festive styles in pumpkins, bats, and more. Tip: rainbow ghosts have been selling super fast this year, so grab these organic cotton PJs while you can.
- And if you didn’t know: we’ve got 100s of easy, no-sew DIY costume ideas using our go-to basics, plus a FREE Costume Concierge service to help you bring any costume idea to life with a list of materials and how-to instructions.

Easy fall outfitting capsules make getting dressed a breeze. Personal faves include the sunflower collection for fun pops of yellow paired with neutrals like navy sweatpants and this teddy fleece vest in oat which is sure to be a favorite this year. Plus add new socks in athletic styles and fun graphics!
Time for a basics refresh! Restock the top drawer with new underwear prints in brief, bikini, and boxer styles. Plus classic tees and pocket tees, crewneck sweaters, cardigans, puffers, and more head to toe staples to wear again and again.
And last but not least: End of Season steals are up to 60% off which means major savings when you apply your Fall Savings Pass. Shop by size to find all the best deals fast.

Cheers to cozy days ahead,
Alex & Team Primary

Fall Savings Pass - Enter code 25FALL at checkout to get 25% off any 5+ items.

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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