13 Days ’Til Spring... here's 30% off everything they'll need 🌷

Mar 7, 2026, 1:01 PM•primary

Hi there

The first day of spring is just 13 days away (but who’s counting?) And with EVERYTHING 30% off in our Friends & Family Event, now is the perfect time to stock up on spring staples they’ll wear on repeat.

🏖️ Spring break essentials

30% off ALL swim, including new swimwear sets for kids and baby that make any beach day look a no-brainer
And in case you didn’t know: ALL of our swimwear is UPF 50+ protected, as well as our sun hats and baseball caps and easy packable windbreakers
One last addition to throw in your beach bag: new hoodie towels in 100% cotton

👕 Save even more (35%!) on multi-packs of spring go-to's

Classic tees and shorts
Basics for baby like organic babysuits
Kids socks in select colors
- and ICYIMI: new sock & underwear packs just landed and are 30% off!
Sweat-wicking activewear with UPF 50+ protection

💃 Just-Dressed-Up-Enough Styles are here for any spring occasion, including great new styles in colorful gauze and versatile chambray, as well as lots of easy staples!

And if that wasn’t enough, even MORE new arrivals are starting to land so be sure to check out the latest spring drops.

Happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. All clearance items 50% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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