40-50% Off 💎 Hidden gems not to miss...

Dec 22, 2025, 2:00 AM•primary

Hi there 👋

There are some seriously good deals in the Winter Sale right now (up to 60% off!)... including lots of styles you may not know about! So we’ve hand-picked some hidden gems for you to check out:

🧒 Some finds for kids:

Selling fast! 40% off both the cozy fleece jogger and the cozy french terry legging
Up to 50% off confetti hearts & stars in sweatshirts, leggings, and more to celebrate now and into the new year
40-50% off festive rainbow deals like striped polos, french terry leggings, and 100% cotton rainbow trim cardi, too
40% off snowday ready essentials like lightweight puffers in solid colors
50% off cozy fleece PJs for snuggly warm nights (tip: pair up with 50% off fleece-lined slipper socks!)

👶 Picks for baby:

40% off puffer suits = the perfect snowy day essential (tip: grab hats and mittens for head to toe warmth!)
40-50% off rainbows to celebrate in like rainbow heart cardis, fair isle footie, and confetti star sweatshirt romper
40% off baby essentials like the sweatshirt romper, organic baby pant, and the coziest fleece-lined legging
50% off organic footies, in holiday prints plus solids, stripes, and more

And if you want even more savings, ALL clearance is 60% off—plus get an additional 20% off 5+ clearance items with code EXTRA20.

P.S. There’s still time to get what you need by 12/24! Select 2-day shipping at checkout and make sure to place your order by 1pm ET tomorrow (Monday 12/22).

Cheers and happy shopping,
Team Primary

Winter sale: Up to 60% off sitewide, prices as marked; All clearance items 60% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

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