Hi there, my picks for you in the 30% Off Bday Event 🎉

Mar 23, 2025, 12:04 PM•primary

Hi there,

Spring is officially here, and I am SO ready for warmer days ahead. It’s the perfect time to take advantage of 30% off EVERYTHING in our 10th Birthday Event (with code 10YEARS). Stock up on all your much-loved faves and exciting new arrivals for the season.

Here are some great places to start, and hurry—the sale ends March 31st:

Latest spring drop! More new spring arrivals are here – don’t miss these:
- Lots of new tees & shorts, including favorites like the kids park short, beach short (great for spring break!) and the organic bubble short for baby—all are super soft and pair with almost anything.
- New dresses for kids and rompers for baby in so many fresh, irresistibly springy prints!
- Meet Baby Bugs, our newest collection of organic cotton prints for baby.

Top bestsellers are BACK IN STOCK:
- Back by popular demand: rainbow gingham & dip-dye tops, shorts, dresses, and rompers!
- 5-star Primary basics like leggings & bike shorts, plus brand-new socks & underwear, too
- Just restocked and already going fast: StayCool & Flexknit activewear
- Organic zip footies & rompers for baby are just $9.80 (and already selling out in some sizes and colors, so don’t wait to stock up)

Spring-ready outfits: For kids, we put together five easy outfit collections, inspired by our favorite spring colors and icons, that can be effortlessly mix-&-matched! Plus we rounded up our favorite baby outfits for you, too.
30% Off ALL swim, including new prints we can’t get enough of like strawberry fields, set sail, and cutout suns. Plus, bestselling UPF 50+ sun hats and 100% cotton hoodie towels complete your beach-ready packing list.

Finally, shop 30% off the entire Primary adult collection in women’s and unisex fits. Snag your perfect tee to wear everywhere, from coffee runs to dinner dates! Plus tons of other styles in colors you won’t find anywhere else—I am personally loving new tanks and dresses for an effortless & comfy look.

Hope you have an awesome day,

Alex & Team Primary

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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