This is THE Deal: Free Shipping for a Year + 40% Off Sitewide 🎉

Nov 25, 2024, 2:00 AM•primary

Hi there,

The Cyber Week deal you've been waiting for is here! Place any order $50+ after discounts and you will automatically unlock your FREE SHIPPING FOR AN ENTIRE YEAR (no minimum!).

PLUS, don't miss your chance to shop our best sale EVER: 40% off everything with code CYBER40. Hurry—top styles are already going fast, and sizes and colors won't last.

Here are some bestsellers for kids to add to cart before they're gone:

And here are top sellers for baby:

Finally, if you're searching for gifting ideas, check out our curated Rainbow Gift Guide for all the things we're most excited about this season!

Happy shopping,
Team Primary

Free Shipping for a Year: Place any order of $50 or more (after discounts) by December 2, 2024 at 11:59pm PST, and you will be automatically enrolled in free shipping no minimum through December 2, 2025 at 11:59pm PST. No code necessary. You will receive an enrollment confirmation email within 24 hours of placing your qualifying order.
 
40% Off Everything Sale: Enter code CYBER40 at checkout. Cannot be combined with any other discounts. Promotions are limited time only, while supplies last, and subject to change.
 
Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018

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