ALL 30% Off: Did You Miss These New Arrivals? 🐛🍓🍐

Mar 16, 2025, 1:01 AM•primary

Hi there,

Spring has (almost) sprung, and with yet another drop of new arrivals for warmer days ahead there is so much to be excited about. Plus, our 10th Birthday Event is the perfect time to refresh their wardrobe—because EVERYTHING is 30% off with code 10YEARS! 🎉🎈

Here are three spring collections we don’t want you to miss:

Spring Outfit Inspo? Solved. Shop easy mix-and-match collections that make getting dressed a breeze:
- 🍓 Strawberry→
- 🍊 Clementine→
- ☀️ Sunlight→
- 🍐 Pear→
- 🌊 Coast→

30% Off ALL Swim, including three bright new colors we can’t get enough of:
- 🍐 Pear→
- 🌸 Bright Azalea→
- 💜 Lilac→

Introducing Baby Bugs, our newest collection of 100% GOTS certified organic cotton styles for baby, featuring whimsical little critters inspired by backyard adventures.
- Shop more prints in the Newborn Shop→ 🐛🐞🐝

And last but not least, shop 30% off our largest adult collection yet—tees, activewear, dresses and more in colors you won’t find anywhere else.

Have a great day,
Team Primary

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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