Just in: Matching Valentine's PJs for babies & kids! ❤️🧡💛💚💙💜

Jan 11, 2026, 2:00 AM•primary

New!

Puffers

Sale

Clearance

20% off full price items + free shipping on your first order w/ code FIRSTORDER

New Arrival Spotlight:Candy Heart PJs. Festive 100% organic cotton PJs are here-sold as a set kids for easy gifting and 2-way zip footie for baby.

Kids organic long sleeve PJ set in rainbow candy hearts

$45.00 $36.00 w/ code FIRSTORDER

Baby organic zip footie in rainbow candy hearts

Kids organic long sleeve PJ set in rainbow candy hearts

$29.50 $23.60 w/ code FIRSTORDER

Shop Valentine's Day Styles

Kids rainbow candy hearts tee

Kids crew socks in hearts

Kids legging in rainbow confetti hearts

Baby long sleeve rainbow candy hearts tee

Up to 60% off end of season sale. plus save an extra 20% with code EXTRA20

Get 20% off full-price items and free shipping on your first order with code FIRSTORDER. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers only. Not valid on gift card orders.

End of season sale: Up to 60% off, prices as marked; All clearance items 60% off, designated by “clearance” in the product name, prices as marked. Enter code EXTRA20 at checkout to receive an extra 20% off any 5 or more clearance items. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018

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