30% OFF: Your picks inside 👀

Apr 27, 2025, 12:06 PM•primary

*30% off your first order plus free shipping on $25+ w/code FIRSTORDER

Baby

Kids

Adult

The Best Ways to Shop & Save Now / Don’t miss new arrival swim, dresses, tees, and more—plus *new customers get 30% off with code FIRSTORDER!

UPF 50+ mix-and-match separates, made with recycled materials. shop baby

New Arrivals Say hello to fresh new arrivals you won’t want to miss.

Adult / Our largest assortment yet of comfy styles in colors you can’t find anywhere else.

Baby rompers / New styles and prints for sunny days ahead.

Kids dresses / Soft, comfortable, adventure-ready, and made for play.

30% Off Primary Basics Your one-stop shop for a rainbow of year-round essentials. shop baby

Get 30% off first order with code FIRSTORDER. Free shipping applies on first orders $25+ after all discount codes have been applied. Offer excludes clearance items. Other exclusions may apply. New customers only. Not valid on gift card orders.

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530 7th Ave. Suite 1902 New York, NY 10018
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Latest Emails from primary

primary

Wed 12:01 PM

Fresh markdowns are here: What to shop now 📌

NEW up to 60% off deals for summer ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Tue 12:02 PM

The End of Season Sale just got better... 👀

NEW up to 60% off deals added → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Mon 12:03 PM

Graphic tees under $15 (selling *really* fast)

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Mon 1:02 AM

10 summer finds $10 & UNDER

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Sun 12:03 PM

Price Drop 🎉 Under $20 Dresses

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Up to 60% OFF: Your Summer Savings Checklist ✅

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Jul 26, 2025, 12:02 PM

Your Guide to the Latest Arrivals

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Jul 23, 2025, 12:00 PM

Under $25: Tees for summer! ☀️🛍️

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