Price drop! Under $40 Lightweight Puffers + 40% Off Everything 🏃‍♀️💨

Nov 4, 2025, 2:01 AM•primary

*New customers get free shipping w/code FIRSTSHIP

Baby

Kids

Adult

Price drop alert! ALL outerwear (and everything else) is now 40% off in the Cyber Sale.

Kids lightweight puffer jacket
~~$68.00~~ $39.50 Save 40%

Shop 40% off kids outerwear

Baby lightweight puffer jacket
~~$58.00~~ $34.79 Save 40%

Shop 40% off outerwear

The Cyber Sale is Here - 40% off everything. No waiting, just saving!

Cyber Sale: 40% off all items, prices as marked; clearance items at 50% off, prices as marked. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

*Get free shipping on your first order with code FIRSTSHIP. Free shipping applies after all discount codes have been applied. Other exclusions may apply. New customers only. Not valid on gift card orders.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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