Not to miss: Your Fall Savings Pass is HERE! (and what to use it on)

Aug 10, 2025, 12:02 PM•primary

Hi there,

Are you starting to feel the call for fall? We definitely are, so we launched our Fall Savings Pass early this year to help you save as you stock up for the season ahead.

Just use code 25FALL at checkout to get 25% off ANY 5+ full-price items plus free shipping!

Some tips on where to start:

New Arrivals!!! Our Fall collection just dropped, including just-in graphic tees, rainbow prints, plus back in stock bestsellers.
- Hot Takes: I am personally loving new printed joggers in mini blooms, leggings in mini hearts, new long sleeve tops like the kids active FlexLite tee and perfect-for-every-day garment dyed tees. Plus, NEW organic galaxy(!) PJs, and back in stock pumpkin tees & PJs which sold out *super* fast last year.
The Back to School Shop! We put go-to styles in one place for easy shopping, including tees, leggings, pants & joggers, uniform styles, and more.
- Easy Outfitting PSA! We also put together some super easy and shoppable outfit suggestions to help you get started and inspired!

Top Drawer Refresh! Stock up on new and restocked no-seam socks & favorite underwear to start the school year.

And if you’re looking for more savings, shop end of season styles on sale up to 60% off, PLUS use code SALE10 to get an EXTRA 10% off any 4+ sale items – just filter by size to find what you need fast. And YES, you can use both promotion codes together on any order with qualifying items.

Hope this helps!
Alex & Team Primary

Fall Savings Pass - Enter code 25FALL at checkout to get 25% off any 5+ full-price items.
SALE10 - Enter code SALE10 at checkout to get an extra 10% off any 4+ sale items.

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

Primary Kids Inc.
530 7th Ave. Suite 1902 New York, NY 10018
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