👀 How to Save 30% Sitewide NOW

Mar 16, 2025, 12:01 PM•primary

Baby

Kids

Adult

You are invited to our 10th Birthday Event. 30% off everything with code 10YEARS. go go go!

30% Off Swim Colorful UPF 50+ mix-and-match separates, made with recycled materials. shop baby

30% Off Spring Outfits Make getting dressed child’s play with easy outfits inspired by spring. shop baby

30% Off Adult Styles Shop our largest assortment yet of everyday styles in colors you can’t find anywhere else. shop now

30% Off Rompers New styles for spring plus bestselling returning favorites.

30% Off Dresses Soft, comfortable, adventure-ready, and made for play. shop baby

30% Off Primary Basics Your one-stop shop for a rainbow of year-round essentials. shop baby

10th Birthday Event - Enter code 10YEARS at checkout to get 30% off everything. Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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