🧡 Happy Thanksgiving and Early Access to Black Friday

Nov 28, 2025, 1:30 AM•primary

Hi there,

Happy Thanksgiving! We hope your day has been cozy, fun, and full of love. If you're like us, also involving seconds and thirds of all your favorite dishes, and some serious couch recovery time.

As you transition into holiday shopping over this long weekend, our cyber weekend deals are here and ready whenever you are:

🎁 All Holiday PJs are now 50% Off! We hope you like this year's mix and match prints for the whole family as much as we do.
❄️ Everything else is 40% off sitewide, including 5-star bestsellers, giftable styles in the Cozy Shop, and of course our popular puffers.
⚡ PLUS NOT TO MISS: your chance to unlock free shipping, no minimum, for an entire year! Just place an order of $50 or more by Cyber Monday!

As always, we feel very grateful for your support and for helping us make it possible for kids to live their true colors.

Enjoy the holidays, and happy shopping!

Galyn & Christina
Co-founders

Free Shipping for a Year: Place any order of $50 or more after discounts by December 2, 2025 at 11:59pm PST, and you will be automatically enrolled in free shipping no minimum through December 2, 2026 at 11:59pm PST. No code necessary. You will receive an enrollment confirmation email within 24 hours of placing your qualifying order.
 
Cyber Sale: 40% off all items, prices as marked; clearance items at 50% off, prices as marked. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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