🏊 The Swim Shop is open and ready when you are!

Jan 18, 2025, 1:04 PM•primary

Take a first look at our rainbow of UPF 50+ swim tops, bottoms, and one-pieces in new and restocked styles. They’re here and ready when you are! Shop swim now

Did you know? Primary Swim is available to shop all year round! Even in winter, we keep essential kids and baby swim styles in stock, just in case you're ready to make a splash.

All promotions are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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