🌈 Save 30% in the Rainbow Shop during Friends & Family!

Oct 11, 2025, 12:00 PM•primary

Friends & Family Event. 30% OFF everything. no code needed

Refresh Their Rainbow! Jump into sweater weather with 30% off sitewide, including new rainbow knits like crewnecks, hats, mittens, and more. shop kids

Rainbow stripes in head-to-toe styles like beanies, cotton crewnecks, and socks

Even more cotton knits with a Primary twist: rainbow trim cardigans and rainbow hearts, too

Fan-fave rainbows return in dresses, sweatshirts, joggers,  and more

Rainbow Cheer Holiday PJs are here! Shop rainbow prints and more to mix and match for the season. shop 30% off holiday pjs

Friends & Family Event: Get 30% off all items, prices as marked. Clearance items are up to 60% off, prices as marked. No additional discount codes apply. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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