Price drop! 🚨 NEW 50% Off Steals

Sep 7, 2025, 12:01 PM•primary

Hi there,

We know it’s a busy time of year and there are a LOT of sales hitting your inbox—so to make things a little easier we rounded up some new price drops in the End of Season Sale you might have missed! That way you can get to all of the best deals super fast.

And now for a limited time, get an EXTRA 20% off any 5+ sale items with code SALE20 🎉

Here are new price drops for kids, ALL 50% off:

StayCool tanks for lightweight, sweat-wicking play (selling fast, but all sizes are still available in green apple, cantaloupe, and cobalt!)
Picnic tops in striped seersucker and chambray, too
Pair up with shorts in chambray, plus prints like bluejays and gingham
Stock up on sleeveless tanks in dip-dye and stripe
Save on select swim styles in last season’s colors: like short sleeve rash guard and swim trunks in lilac, and baseball rash guard in pear
- P.S. Swim towels are selling fast, grab ‘em at 50% off while they last!

And for baby:

Baby stretch chino short in boardwalk stripe
Pair up in summer graphic tees in rainbow wave, cutout sun, flamingo, and bluejay
Play rompers in seersucker stripes, chambray, and gingham
Bestselling baby heathered henley shortie in poppy and iris
Plus new markdowns on select swim colors like the baby swim diaper in green apple and the rash guard in lilac and green apple

Hope this helps,
Team Primary

SALE20 - Enter code SALE20 at checkout to get an extra 20% off any 5+ sale items. 

Promotions are limited time only, while supplies last, and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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