FINAL WEEKEND 👋 30% Off Everything

Oct 25, 2025, 12:31 PM•primary

Hi there,

It’s the final weekend to score 30% OFF EVERYTHING in the Friends & Family Event. With temps starting to dip, it’s a great time to snag everything you need for the season ahead!

Here are 5 great places to start shopping and saving right now:

Puffers & Outerwear in lightweight puffer, midweight reversible, and heavyweight parka styles
The Cozy Shop including favorite basics in warmer versions
NEW Family Holiday PJs in lots of new prints + flannel PJ options for kids and adults!
Easy Holiday Outfits including back by popular demand fair isle sweaters
Plus more in the Holiday Shop!

Happy shopping,
Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. Clearance items are up to 60% off, prices as marked. No additional discount codes apply. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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