40% OFF Sitewide ⏳🏃‍♂️These cozy faves won't last long!

Nov 26, 2025, 1:00 PM•primary

The Cyber Sale is here—40% OFF everything. No waiting, just saving!

Baby

Kids

Adult

40% off the cozy shop. This year’s cozy lineup is here—shop soft and giftable faves for everyone in your whole crew.

Soft and fluffy teddy fleece is back in jackets, vests, hoodies, & more

Returning cozy fleece for the whole family, plus NEW styles for adults

Layer up in waffle tees, FlexKnit sweats, and fleece-lined leggings made for extra warmth

Add hats, socks, and mittens for all-over cozy comfort

The Cyber Sale is Here free shipping for an entire year! now through cyber monday place any order $50+ after discounts to unlock a year of free shipping no minimum. shop 40% off everything

Free Shipping for a Year: Place any order of $50 or more after discounts by December 2, 2025 at 11:59pm PST, and you will be automatically enrolled in free shipping no minimum through December 2, 2026 at 11:59pm PST. No code necessary. You will receive an enrollment confirmation email within 24 hours of placing your qualifying order.
 
Cyber Sale: 40% off all items, prices as marked; clearance items at 50% off, prices as marked. Promotions and discounts may not be used for the purchase of digital gift cards or gift bags. Primary reserves the right to modify or cancel promotions at any time.

©Primary Kids Inc. 2025
530 7th Ave. Suite 1902 New York, NY 10018
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