Heads up—this sale's almost over ⏳

Jun 29, 2025, 1:01 AM•primary

Hurry, last weekend to shop up to 60% Off in the Big Summer Sale!

Big Summer Sale Spotlight / Your Faves This Week!

Kids short sleeve rash guard
~~$24.50~~ $17.00 Save 31%

Baby pocket shortie in tie-dye

$29.50 $19.50 Save 34%

Kids StayCool tee

$19.50 $13.50 Save 31%

Kids under short

$12.50 $7.50 Save 40%

Baby pocket shortie in dip-dye

$29.50 $17.50 Save 41%

Kids perfect pocket dress

$24.50 $15.00 Save 39%

Kids heathered beach tee

$16.50 $9.75 Save 41%

Sale is limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel this promotion at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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