Just a heads up—this sale’s almost over ⏳

Apr 14, 2025, 1:02 AM•primary

Hi there,

Did you know? 30% off ALL tees & shorts ends tomorrow! Since time is ticking, we rounded up all our bestselling shorts not to miss while they’re on sale (plus a few new arrivals we think you’ll love).

Here are bestselling shorts for kids right now:

Park short (in 8 solid colors plus new prints!)
StayCool stretch gym short
Bike & under shorts
French terry gym & track shorts
Stretch chinos (in two lengths and new colors for spring like strawberry, violet, and sunlight)

For baby:

Organic bubble short (at $8.75, a real steal!)
Play short (now in stripes!)
Bike short
Chambray beach short
Stretch chinos in solids and stripes

Finally, while they’re on sale: here are a couple exciting new arrivals for adult you won’t want to miss:

Oh, and one more thing! Snag 20% off 5+ full-price items for new customers* with code FIRSTORDER so you can cross off the rest of your summer checklist in one go.

Happy shopping,
Team Primary

30% Off Sale is limited time only on select items, while supplies last. Sale prices as marked and subject to change.
*Promotion code ​FIRSTORDER: applies to all full-price items in the order, and may apply to select sale items as advertised. Cannot combine with other promo codes. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel sales and promotions at any time.

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