LOTS on sale: Here’s what to shop now📌

Jul 20, 2025, 12:02 PM•primary

The best ways to save right now /Get up to 60% off summer steals in the End of Season Sale, plus 25% off bestselling basics for now and back to school!

25% off / Bestselling Basics. Stock up on baby essentials and go-to faves for now and back to school, too. shop basics

30-60% off / tees & shorts. Easy outfit builders for summer on major sale. shop tees

25% off / kids activewear Sweat-wicking styles for moving freely, with UPF 50+ protection.

30-60% off all swim / Stock up on UPF 50+ styles for the season. shop baby

30-60% off all dresses / Save big on one-and-done summer outfits. shop baby

Plus don't miss new arrivals. Shop fresh finds for the season ahead like graphic tees, restocked faves, and more.

Sale events are limited time only, while supplies last. Sale prices as marked and subject to change. Promotions and discounts may not be used for the purchase of digital gift cards. Primary reserves the right to modify or cancel promotions at any time.

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530 7th Ave. Suite 1902 New York, NY 10018
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